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The head of XunDa, Wu Yi: stick to quality alone

Date:2/25/2016 04:27 PM

Byron "Don Juan" in the first section of the first chapter said, "said fresh, I can't write hero, although in the world today, the hero is after another poor, every year, every month, the press at great length, and then again, he is not a true hero". 

It is true that the Chinese enterprises in the top 500 every year, almost no 500 years. If the line of sight to the world's top 500, the world's top 500 and several hundred years of history? "Schindler can become Chinese 500 strong, the world 500 strong point is not important, the key is it in 100 years, 200 years, or even 500 years after the conduct of land, no amount of wealth can not be compared with the prospect." The head of XunDa, Wu Yi so bluntly said about his vision for the future of Schindler. 

Where does his confidence come from? 

XunDa has been sitting on the "century brand" on the train, I hope this train does not end


XunDa was founded in 1984 2014, it has ushered in the "30 anniversary" adult ceremony. Schindler's brand development history, not so much the history of the development of enterprises, it is better to say that the whole history of the development of China's kitchen electric industry microcosm. 

In the XunDa business 31 years ago, historical stories, Wu Yi chairman of his father Wu Shangkui venture into the past memories. "The last century in 80s, the coastal area has been the rise of business boom, if a government staff resignation of the sea, is not a new thing. Different inland, relatively conservative, and my father became the first person to eat crab in Xiangtan." 

However, this choice at that time can not be said to be rational. Because, 31 years ago, from the concept of people to government policy, from the raw material market to the product market, the real economy has a variety of obstacles. Indeed, "the Schindler created a few years ago, my father also experienced many hardships: funding constraints, he should live frugally, the east by the west to raise; the lack of staff, he is engaged in the development of new products, but also shoulder hand do not carry the porter; Qian Zuoguang to have to push. A tricycle peddle; because the concept of old and new products he painstakingly developed is always sold out, not the formation of industry......" 

But fortunately, whether XunDa founder Wu Shangkui or head of the succession of the Wu Yi chairman, was not intimidated, but did not flinch, but ushered in and self-reliance, work hard, not simply in industry and market advantages of Hunan market to deep. Probably the ancients said: "days will be down to the great man also, must suffer the labor of their bones, their body's hunger, hunger, not gain it......" After experiencing the hardships of the early stages of entrepreneurship, XunDa quickly entered the fast track of development, breaking a new world. 

People often say thirty. For XunDa, 31 years is the bloom, to shed green, become more mature. The history of 31 years, from scratch, from small to large, from weak to strong, from Hunan province to Hunan Province, from home to abroad...... Witnessed the perseverance of China's Schindler, growing footprint. Chairman Wu would like to see is that XunDa this trip opened 31 years on the train, continue to open, and this train does not end. 


Adhere to the quality of the line does not waver, with the spirit of craftsmen to build XunDa brand" 

Different stories with good marketing brand, Chairman Wu advocate "artisan culture". When it comes to China's manufacturing industry, chairman of the board of directors that can represent the level of manufacturing in China, whether it is business or products are very few, the overall quality of the gap between Japan and germany. "In the kitchen electric industry is particularly obvious, now a large part of the kitchen electric enterprises are in the habit of using opportunistic marketing means to win high sales, really sink in the heart to do product and not a few companies." Mr Wu Yi marvel. 

Looking back at the world over the past hundred years to get together in Japan, Germany, these countries, is not an accident. The secret of their longevity is to inherit a spirit, a spirit of pursuing perfection and perfection!" In this regard, Chairman Wu Yi is very respected German attention and ingenuity, antipathy to turning restlessly made the concept of enterprise behavior. "This ancient maiduhuanzhu language story and what is the difference?" 

Therefore, Wu Yi chairman for XunDa in every part, every process, every kind of product are strictly controlled, does not allow any defective. "My management knows where my bottom line is, and that's the quality of the product. I am not a very strict person, but as long as the bottom line, I will not tolerate." 

In the fast Master eyes, only on the quality of excellence, for the manufacture of perfect, strict in demands pursuing, in addition, no other. It is with the intent of specific artisan spirit, from a cast iron desktop gas stoves inception to now after several iterative Wirlling embedded gas stove, the strict market, by all users sought, without exception. XunDa products to what position? XunDa is the use of the brand are good, if someone says bad, I'm sorry, but also my fault, because XunDa sold too well, so that you buy the market counterfeit XunDa brand products." You can perceive is, Wu Yi chairman of "Schindler" and "XunDa kitchen 'a look of pride and confidence. 


As the head of the second generation of the family business, Chairman Wu Yi carries more family and colleagues and outsiders attention, so he who shoulder the burden is not an easy job to do. He considered more inheritance and change, change and the same problem. He said, "I often think about" the leading position Chinese enterprise status 35 years', I will be awake at night, very careful, cautious. I don't want XunDa to be one of them, and the fact is that it's not." 

The XunDa 30 anniversary celebration, Chairman Wu Yi of XunDa's vision also expressed very clearly, that is "one hundred years of Schindler". While Schindler's attention, and with the spirit of originality, will also support XunDa to evergreen. Yes, now is thirty years of age XunDa, give him more solid support, more confidence. "And" three or four years ", XunDa needs to do is to play the leading role" for hundreds of years. Popular point, and do not make the top 500, 500 years, survival is the kingly way". Enough to see today, XunDa will not be underestimated overweeningly ambitious. 

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